Saturday, February 21, 2009

Hello again,
One theory that I have learned in my conference planning course is called attrition. This is used in the hotel industry. Attrition is basically a theory that a hotel use so that they do not lose any money when they host a large meeting at their hotel. For example if a hotel has a room block of 150 rooms and only 100 of those rooms are filled during the conference the meeting planner is responsible to pay the hotel back for those open rooms. That is one theory that I have learned from within the class room and also in my applied study site. Another theory that I have learned is “How to create a stronger Reputation” within a corporation. I learned this theory in my corporate communication course that I am currently taking. To be able to create and keep a strong reputation for a company is to advertise which will create goodwill and enhance reputation by letting the consumers in on what the organization is all about. By constantly letting the consumers in on their communication and marketing of their products and specials this will help them keep a strong and innovative reputation for their company. This relates to any type of industry and especially in the hospitality field. Right now with the economy I think every company should be creating a stronger reputation for themselves to keep their consistency of their consumers. Without a doubt this type of theory can relate to any company and field of study.

Thursday, February 12, 2009

Hey Class, I hope every ones study site is going well. After doing some research I found out that Hospitality Performance Network is a interdisciplinary company. I know this because interdisciplinary is a community or project that is made up of people from multiple disciplines and professions who are engaged in creating and applying new knowledge as they work together as equal stakeholders in addressing a common challenge. I would also describe HPN as a community project that is made up five different departments. For those of you who have never heard of Hospitality Performance Network they are a hotel resourcing firm for meeting and conference planners. The five departments that HPN has are associates, marketing, purchasing, destination management, and operations. The marketing department is where I am doing most of my internship. Associates are the ones who find the clients and pass out the call list to the marketing department. The associates normally have 5+ years in the hotel industry. The marketing department is the foundation of the company. The marketing department is where the magic happens! Marketing representatives (myself) make cold calls to companies, associations, businesses, societies and accounts. Then from there they offer the hotel resourcing services to each client. If the client is interested then it gets handed over to the purchasing team. The purchasing team then finds the best rates for each client.
The Operations and destination management are more directed to the actual meetings side of the company. These departments help execute the meetings. They are the ones that are actually on site when the meetings are going on. They travel to anywhere in the US and international depending on where the meeting or conference is being held. The destination management coordinator finds the activities that the attendees will be doing at the conference/ meetings. They will do the research in the city that the meeting is being held.
I would have to say that HPN is a model of the hierarchical. This model is tree like structure that repeats itself. In this company there are certain steps that need to happen in order to have a successful company. The process that i described above is something that is repeated several times during the day and year for the company.